It 'started from a few days a new year full of hope, as always, but this time, large fears. The economic crisis will be hard, be the time to weather the storm that is coming. In times like these, communication and education are among the first items to be deleted from managing the annual budget. However, these savings will result, as has always happened, only in the further loss of competitiveness.
When the going gets tough the tough get going, and usually, only to be armed who maintain their vital activity of promotional, advertising and marketing, and continuing professional updating, can hope to get by with little damage and get out (almost ) free from the "financial storms."
This is the time to use the time to study, prepare for the challenges once the crisis is passed, to catch the ball and get back on top. It 's time to put in place, it easy (for once) plans and strategies of communication to enhance their business on the market when the waters have calmed down.
Times are tough, but we must resist, as did the monasteries in the dark centuries of the Middle Ages, when common sense suggested that only worry about their daily bread while monks spend most of their time to translate, study, copy and illustrate manuscripts and thus save humanity from barbarism.
